Privacy Policy
Last updated: February 2026
1. Data Controller
The data controller responsible for the processing of personal data collected through this website is:
BAM
Email: hi@bam.com.uy
2. Data We Collect
We may collect the following categories of data:
- Identification data voluntarily provided through the contact form (name, email address, and message).
- Technical browsing data (IP address, browser type, device, operating system).
- Behavioral data obtained through analytics tools.
We do not collect special categories of personal data.
3. Purpose of Processing
Personal data is processed for the following purposes:
- To manage inquiries submitted through the contact form.
- To maintain professional communications.
- To analyze website usage.
- To improve user experience.
- To ensure website security.
4. Legal Basis for Processing
The processing of personal data is based on:
- The user’s consent (Article 6.1.a of the GDPR).
- The legitimate interest of the controller (Article 6.1.f of the GDPR).
Analytical cookies and tracking tools are only activated after the user has provided explicit consent.
5. Third-Party Tools
This website uses the following tools:
Google Tag Manager
A tag management system provided by Google LLC.
Google Analytics
A web analytics service provided by Google LLC, used to measure traffic and user behavior.
Microsoft Clarity
A user behavior analytics tool provided by Microsoft Corporation.
These services may involve international data transfers outside the European Economic Area (EEA).
Where applicable, such transfers are carried out in accordance with the safeguards required under European data protection regulations.
6. Contact Forms
Data submitted through the contact form may be processed using services provided by Microsoft Corporation.
Users provide their data voluntarily and consent to its processing for the purpose of responding to their inquiries.
7. Data Retention
Personal data will be retained:
- For as long as a professional or commercial relationship exists.
- Until the user requests its deletion.
- For the periods required by applicable legal obligations.
8. User Rights
Under Regulation (EU) 2016/679 (GDPR), users have the right to:
- Access their personal data.
- Request rectification.
- Request erasure.
- Request restriction of processing.
- Object to processing.
- Request data portability.
- Withdraw consent at any time.
To exercise these rights, users may contact:
Users also have the right to lodge a complaint with the relevant supervisory authority.
9. Security
We implement appropriate technical and organizational measures to protect personal data against loss, unauthorized access, or alteration.
10. Changes to This Policy
We reserve the right to modify this Privacy Policy to adapt it to legal or technical developments.
